Who We Are
Our professional staff has years of experience caring for families from all walks of life. We are leaders in our profession, with dedication to service and professional integrity.
When we sit down with a family, our shared goal is to create a fitting, memorable and affordable service for their loved one. We offer them a wide variety of services and products, as well as a wealth of creative ideas and suggestions. Together, we'll design a memorial or funeral service that suits their needs now, and in the future. Families who come to us know that years from now, they will have deep peace-of-mind because in coming to us, they've done their best to honor their loved one.
Our firm traces its roots back, deep into the 20th century, when our first facility was dedicated. Many years later, this location has seen renovations and changes, but has always been and will continue to be an integral part of this community.
Over the years, the original mission of the firm hasn't changed. We have always intended to provide the best, most professional services, complemented by the finest products. Today, we pride ourselves on being current with the major changes in funeral service trends - and bring those innovations and memorialization options to our client families with integrity and insight.
Joseph Waterwash, Funeral Director, Managing Partner
Joe joined Baird Case Funeral Homes as a licensed funeral director in 2004 bringing 26 years of experience as a funeral director from Cleveland, Ohio Joe graduated from The Cincinnati College of Mortuary Science and the National Foundation of Funeral Service. He served on the Board of Trustees for 18 years for Hospice of Western Reserve in Cleveland, Ohio. Joe is an active member of Unity of Fort Lauderdale Church, the Florida Funeral Directors Association, the Ohio Funeral Directors Association, The Executive's Association of Fort Lauderdale, and the Lauderdale by the Sea Chamber of Commerce. "I feel blessed to have the privilege to help families create a unique and meanignful to their loved ones."
Michael Gunderud, Funeral Director and Embalmer
Michael joined Baird-Case Funeral Homes in 2011, being in funeral service since 1998. His calling in Funeral Service began in New Jersey while concurrently attending college. Michael's past experiences in funeral service range from being a former owner and operator of one of the largest cremation businesses in New England, co-owning a cemetery and funeral home in Tallahassee for several years and working for a family owned and operated funeral home in New Jersey. One of the most valued understandings that Michael believes in is " a reputation not passed down, it is earned by serving one family at a time".
Rohaema "Roni" Smith, Funeral Director, Managing Partner
Rohaema “Roni” Smith was born in Montego Bay, Jamaica, W.I. and is a first generation Funeral Director. She started her career in the funeral industry August 2001. She received her Associate of Science Degree in Funeral Service from Miami Dade College. Rohaema then, furthered her education in Business Management, and earned her Bachelor's from American Intercontinental University graduating summa cum laude.
Cathy Rager, Administrative Assistant
Administrative Assistant at Baird-Case Jordan-Fannin Funeral Home. A long time resident of Pompano Beach, FL where she, along with her husband, have raised their family of two sons and two daughters. Cathy assists the Funeral Director’s and the families they serve, with any need’s and request’s that may arise. Cathy feel’s it is a privilege to be part of assisting families during the most difficult days of their lives. I look forward to each day and the lesson’s I will learn, the people I will meet and the help that I can offer.